UNUM – Five Simple Things You Must Do If You Want To Succeed On Instagram


By Joel Contartese, Forbes
Posted April 20, 2017

 

Instagram has recently made quite a few changes to their platform, including live stories, carousel posts and shoppable photo tags. These changes all provide new opportunities for brands to monetize the platform.

Assuming you’re new to Instagram, or just haven’t had much luck yet, let’s start with the basics. Below, I’ve listed five simple but useful tips to help you achieve your Instagram marketing goals.

1. A Cohesive Instagram Grid

The first step is to lay out your photos in a way that not only makes people want to scroll through your grid but also incentivizes them to follow your account. If your page is messy and there is no consistency in your messaging, then all of your growth efforts will be wasted.

 You can create a free-flowing Instagram grid by sticking to a photo positioning strategy. Make sure you don’t overuse certain colors, patterns or filters to help keep your grid easy on the eyes. Instagram is a fast-paced platform where aesthetics play just as big of a role as the substance of your content. I recommend an app called UNUM, which allows you to create a grid and visualize it prior to posting.

2. Engaging Captions

An image catches the eye, a caption captures the mind. Writing a captivating caption begins with understanding the “give before you take” rule. Not every caption needs a call to action — some can purely be educational. Providing value is more important than asking your followers to do something.

 For example, when posting an image of a healthy recipe, do not ask your followers to click the link in your bio to read more. Instead, include the full recipe with instructions on the actual post. This will give the user a feeling of trust with your brand and encourage them to tag their friends.

3. Consistency 

A posting schedule you can actually follow is a must. Think of all the different content variations that align with your brand and your consumers. Create a posting schedule that allows for 2-3 posts per day and tackles major aspects of your ideal customer lifestyle. An Instagram feed should not only be product/service based. Providing value is essential to growth and retention.

4. Follower Engagement 

There is nothing more exciting than having your favorite brand respond to your comments, like your pictures or comment on a photo you tagged them in. Whether a user is asking a question, raising a concern or even complaining on your page, always address it.

The worst thing you can do is leave unanswered comments, delete complaints or block people. Social media gives people a voice. Encourage it and you will see results. Attempt to take it from them and they will go out of their way to spread negativity about your brand.

5. The Emotional Connection

Oftentimes new brands get caught up in the idea that professional photos are the only way to go. I’m here to tell you that this isn’t true. You don’t need to spend thousands of dollars to have quality content. On many occasions, users will create it for you. Not only is this cost-effective, but it also fosters one of the most important components of any social media strategy — the emotional connection.

 User-generated content is very valuable; it provides others with the validation or “social proof” they need to consider your product/service. In fact, 92% of social media users trust user-generated content more than traditional advertising.

These five steps will help ensure you have a strong foundation onto which you can build a successful Instagram strategy.

About the author: Chenoa Farnsworth

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