Benja joins forces with XRC Labs

By Benja – January 26, 2017

We have a big announcement: we’re proud members of the latest cohort at the XRC Labs accelerator program in New York City.

XRC Labs is an accelerator for the next generation of disruptors in the retail and consumer goods sectors. Their mission is to foster companies and products that change the face of retail and consumer goods fulfillment in a rapidly changing marketplace using design thinking. The XRC Labs vision is to be at the forefront of change, disrupting the conventional system of supply chain, promoting the best experience for consumers and producers, and creating an ecosystem that matches partners for success.

Enter Benja

XRC is Providing workspace on the campus of Parsons, access to capital, mentoring, and operational support for entirety of their 10-week program.

We are amped to not only be a part of the program but to work alongside 7 other companies who were also accepted as a part of this cohort: 29th Century, Cartogram, CheckOut, Ella, Lacelook, Snappy, and Ziel.

  • 29th Century; for e-commerce businesses who can’t find or afford their own data analytics team, 29th Century provides an AI-powered virtual data analyst to help them make better decisions.
  • Cartogram; provides indoor location services to businesses. Built natively into the Google Maps platform, Cartogram’s software services work together to create an end-to-end in-venue experience to drive revenue, enhance customer experience, and lower overhead for businesses.
  • CheckOut; uniting online sales and conversion strategies with brick and mortar retail for a complete and immersive customer experience in physical stores.
  • Ella; positioned to fill the void in the women’s skincare market, as a female-focused lifestyle brand. Ella provides an elevated product and brand experience, sourcing high- quality ingredients tailored to the needs and identity of women.
  • Lacelook; building a powerful AI- backed visual search technology for visual-oriented products such as fashion goods – clothing, handbags, shoes, etc. – and helping consumers get real-time shop-the-look results and compare prices across brands and retailers.
  • Snappy; an app that makes it extremely easy to send a thoughtful and personalized gift but with all the advantages of a gift card – offering choice for recipients and simplicity for senders.
  • Ziel; a platform that enables any lifestyle company to expand the reach of their brands into activewear. Ziel provides a turnkey solution to bring high-quality, eco-friendly performance apparel to market. The service platform includes custom design with on-demand production

We have a number of major developments coming between now and the conclusion of the program in March, and we can’t wait to share the success stories that come from this experience.

About the author: Chenoa Farnsworth

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